Q2 2024 Drawing & Coloring Apps Performance on Unified Platform in the US

Drawing and coloring apps continue to engage users with their creative outlets and relaxation experiences. In the second quarter of 2024, five leading applications stood out in the US on the unified platform, according to data from Sensor Tower.

Happy Color®: Coloring Book maintained a steady download trend with numbers fluctuating around the 2K to 4K mark weekly, peaking at 4M in early April. The app showed a substantial jump in revenue at the end of May, reaching $93K, and concluded the quarter with weekly active users hovering around the 49K to 52K range.

Color ASMR: Painting Book, despite not generating revenue, displayed a consistent download figure that peaked at 4.3K in the first week of April but saw a sharp decline to 822 by the end of June. The app's weekly active users experienced a slight decline from 35K to 29K over the quarter.

Flag Painting Puzzle saw an irregular download pattern with a significant spike mid-May, reaching a high of 4.2K. Weekly active users for the app showed an upward trend, almost tripling from 3.4K in the first week of April to 9.7K by the quarter's end.

Phone Case DIY experienced varied revenue weeks, with a notable peak of $77K in early May. Downloads remained steady, ranging from 1.3K to 2.8K, while weekly active users showed a gradual increase from 6.8K to 7.4K throughout the quarter.

Lastly, Pixel Art - Color by Number showed fluctuations in revenue, peaking at $131K in late May. Its downloads dipped in mid-April to around 1.4K but recovered to 2.6K by the end of June. Weekly active users started at 23.7K and saw a rise, finishing the quarter at 23.5K.

For more detailed insights on the performance of drawing and coloring apps, Sensor Tower's platform provides a comprehensive analysis of market trends and user engagement.